Press and brand

The Pollux brand kit

Logos, colours, typefaces and copy, ready to use. Everything you need to write about us without having to ask us for anything.

1.2 MB ZIP · logos in SVG and PNG + brand manual in PDF

Logo

Three lockups, five colour variants

The horizontal lockup is the original one and should be used whenever it fits. The vertical one is for tall or narrow formats, and the isotype only where the brand has already been named elsewhere.

Horizontal

Horizontal

Symbol and wordmark in a single line. This is the original version: use it unless the space rules it out.

Vertical

Vertical

Rotated wordmark next to the symbol. Alternative version, for when the format calls for it.

Isotype

Isotype

The symbol on its own. For avatars, favicons and small pieces where the brand is already identified.

The primary version combines navy and cyan with a gradient between them, which is why it ships as a high-resolution PNG. The SVGs cover the monochrome variants, which are the ones usually needed on the web. If you need the editable vector (.ai), the fonts or a format that is not here, get in touch.

Usage

How to use the logo

The brand manual rules, in short.

Do

  • Use the original (horizontal) version whenever space allows.
  • Keep a clear space of at least one symbol module around the logo.
  • On light backgrounds use the primary or navy version; on dark backgrounds, the white or cyan one.
  • Over a photo or a texture, use the white version on an area of even contrast.

Don't

  • Don't stretch, rotate or crop the logo.
  • Don't change its colours or add shadows, outlines or glows.
  • Don't rebuild the wordmark with a different typeface.
  • Don't place it on backgrounds that give it too little contrast.
Primary version on a light background
Primary version on a light background
White version on a dark background
White version on a dark background
Colour

Palette

Tap any colour to copy its hex value.

Typography

Roboto Mono and Montserrat

Both are on Google Fonts under the SIL Open Font License, so they can be installed and used free of charge.

Roboto Mono

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 0123456789

Regular · Medium · Bold

Headlines, labels and anything that should read like code.

Get it on Google Fonts →

Montserrat

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 0123456789

Regular · Medium

Long-form text and paragraphs, where comfortable reading matters.

Get it on Google Fonts →
Copy

Boilerplate

Ready-to-paste descriptions of Pollux. Tap one to copy it.

Facts

The co-op in figures

Legal name
Cooperativa de Trabajo Pollux LTDA
Track record
More than 10 years and over 80 projects delivered
Where we are
San Lorenzo 1826, Rosario, Santa Fe, Argentina
Team
15 people, all worker-owners of the co-operative
Federation
Member of FACTTIC, the Argentinian federation of technology co-operatives
Social
@polluxcoop on Instagram and LinkedIn

Need something that isn't here?

Team photos, the logo in another format, a quote from someone at the co-op or figures for a story: send us a message and we'll get it to you.

Get in touch